The Problem:
Motorola's Unified Teams Communication ecosystem is built to connect the workforce across industries and disciplines. Still, the audience needed to fully understand the critical value driver of instant communications. Motorola needed differentiated messaging to address potential clients' challenges and elevate their solutions in a crowded space. The goal was to create a distinctive campaign to capture their audiences' attention.
Solution:
Designed an agile messaging framework within multiple platforms that worked across product lines and verticals. Unified execution under the "Power of NOW" concept is a comprehensive omnichannel campaign.
Results:
55M Impressions
77K Engagements
3,800 Leads
And a happy client
